the journal

Steffie’s Journal

Go behind the scenes with Dr. Steffie Tomson: the research, the experiments, and the everyday learnings behind the world’s most comfortable heel.

January 30, 2026

Your Feet Aren’t Weird. The Industry Wasn’t Built for You.

Discomfort isn’t a personal failure. It’s the outcome of design systems that prioritize aesthetics and efficiency over real human bodies, and it’s...

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December 29, 2025

How Clothes Affect Focus: Dr. Steffie Tomson’s TEDx Talk

CliffsNotes (Quick Takeaways) Dr. Steffie Tomson recently appeared on the TEDx stage to deliver her talk, “How Your Clothes Could Be Distracting...

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December 12, 2025

The Holiday Edit: Shoe Ideas for Every Festive Event

From office parties to family gatherings and festive nights out, this holiday footwear guide shares comfort-forward shoe ideas for every event, plus...

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December 10, 2025

The Best Heels for Every Occasion: A Comfort-First Style Guide

Choosing the right heels shouldn’t feel like a guessing game. From stilettos and wedges to platforms, slingbacks, and mules, this guide breaks...

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December 4, 2025

Walk Tall. Land Soft. The Science Behind Steffie's RoamFoam™

What if heels didn’t have to hurt? Step inside the science of Steffie’s RoamFoam™ and see how this innovative cushioning makes heels...

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November 25, 2025

Why Uncomfortable Shoes Drain Your Brain (The Neuroscience of Comfort)

Discover the neuroscience of comfort and how uncomfortable heels drain cognitive energy. Dr. Steffie reveals the science of women’s footwear, and why...

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August 6, 2025

Designing Your Day for Fewer Decisions (Starting With Your Shoes)

Do you ever stare at your closet in the morning and feel your brain short‑circuit? You’re not alone. We make thousands of...

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August 6, 2025

Why Our Foam Isn’t Just Comfy: It’s Quiet

When people talk about comfortable shoes, they usually mean soft cushioning and blister‑free toes. But comfort isn’t just about what you feel;...

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August 1, 2025

A neuroscientist designed high heels that are better for your feet and your brain

This isn't just about footwear. It's about what happens when we expect more from it.

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January 1, 2025

Just Say No to Bunions from High Heels

Wearing the right shoes goes a long way in preventing bunions. Here are some ways to lessen the stress on your feet.

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January 1, 2025

Startup Spotlight: 5 Innovative Female Founders Shaking up Fashion

As a fellow female entrepreneur and founder of Steffie's, I'm constantly inspired by the creativity and vision of other women breaking boundaries....

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January 1, 2025

Why Are Wedges More Comfortable Than Heels?

Comfortable women’s shoes do exist in the form of functional and fashionable wedges. Here are some reasons to consider adding wedges as your next...

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